Casual internal self-racism with Telco commercial

Because people who can speak mandarin are perceived as lower class in Singapore

NETS previously did a casual racism adverising campaign with the use of brown face painting.

Now SingTel, is doing something slightly similar, that I think can be called internal self-racism.

Two chinese person (one anglicised chinese with english name, and the other portrayed by patricia mok with chinese name.). The one speaking some words in mandarin has to be portrayed to be the "less expertised" / "less skillful" one of the two.

 

91 unique views
Chen Chun-You Felix Tan, based in Singapore
Chen Chun-You is the founder and creator of Altairo.com. Being a technopreneur himself, he writes some articles for fun during his free time.
<< Back
Forgot your password?
<< Back
Your password reset mail has been sent to you.